OJAR
Campagne de lancement marque
Creative Director : Edouard Risselet
Director : Théo Vincent
DOP : Florian Solin
Photographer : Casper Kofi
Project Manager : Claire Bernard
Line Producer : Pierre-André Marion
HVH supported the creation of this niche perfume brand driven by Hind Bahwan in tribute to her country, Oman, and its perfume rituals.
The definition of the brand territory, its values and its positioning was carried out with the OJAR teams. We imagined a launch campaign based on authentic content highlighting the Omani heritage, the harmony between West and East, the know-how of the craftsmen, and the excellence of the ingredients.